Research for well-being done right.
I help teams that care about their customers translate human complexity into actionable decisions
Hi, I’m Carina, a human behavior researcher.
My personal research philosophy elevates voices as they are, without trying to change them. When people feel understood, they trust you more.
You’ll know research efforts are working when you come out with new questions that you hadn’t though of before.
User Experience Research • Market Research • Customer Experience Research • Strategic Insights
True insights honor the complexity of human behavior
The cost of quick research with simple results is a product no one really cares about. I learn about unfiltered human experiences, even when they’re messy or hard to interpret, and I parse that complexity into something meaningful.
Research Philosophy
You’re too close to your product
Research integrity is a non-negotiable for me. I’m not attached to a specific outcome - my attachment is to learning about and advocating for the people we’re building for.
As an unbiased outside resource, I help you zoom out and discover something new about the way your customers think.
Well-designed experiences improve well-being
Well-being means your end users are able to live their lives the way they want to. I work with teams that care about the well-being of the people they serve.
People want to know that you get them. When companies fully understand who they’re building for, they make decisions that make their customers feel understood. Customers that feel understood come back and tell their friends.
My research practice leads to a symbiotic relationship between you and your customers: their needs are met, and your business grows because of it.
Case Studies
Accessibility of Insulin Pump
Emotional impact of diabetes
Alarms system redesign
Youth nicotine prevention Advertising campaign